But something about the project got him interested, and he eventually decided to take the plunge.

Shooting day came and he was well-prepared for the grueling 12-hour schedule. The first part of the shoot is making the video footage, where Charlie, the overconfident salesperson character, had to persuade customers about the benefits of the plastic vacuum-sealed containers. The whole ad is in Dutch, and he must portray the persona of an American home TV shopping host! The language wasn’t that difficult for him since he has been here since 1995 when he joined the original Netherlands ensemble of Miss Saigon, so his Dutch is quite advanced for a Filipino. But to be a home TV shopping host with an exaggerated American accent is quite a hurdle. But as you see in the ad, he seemed like he didn’t sweat at all.

The second part of the shoot was equally challenging, as it required Charlie to record his voice for the advertisement. Voiceover work is acting without the actions. You must deliver the same emotion and expressions consistently, and communicate the message clearly, all in combination while portraying the role. With his innate talent, he was able to do a very effective job.

Without a doubt, Charlie loves the product he was promoting. The plastic vacuum-sealed containers- transparent, neat, dishwasher friendly, freeze grade, stackable, secure, with airtight vacuum sealing system available in multiple sizes, keeping the food fresh for a long time. “How I wish I was able to bring home”, according to Charlie. But he was happy enough to be a part of this project with LIDL, a global giant in the supermarket industry.